Guides

Browse curated Flavor Guide profiles for common cooking goals.

The Perfectly Balanced Profile

Salt, sweet, savory, and heat working together in equal balance.

Flavor graph showing Salt: 3, Sweet: 3, Savory: 3, Heat: 3.

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Our Go-To Beef & Brisket Profile

Salt-forward profiles with less sweetness are a natural for beef.

Flavor graph showing Salt: 4, Sweet: 2, Savory: 4, Heat: 3.

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The Sweet & Heat Profile

A great starting point for classic BBQ flavors with a nice back-end kick.

Flavor graph showing Salt: Any Value, Sweet: 4, Savory: Any Value, Heat: 4.

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Classic Sweet Pork Rib Profile

A low-salt, high-sweet profile is a natural for baby backs or spare ribs.

Flavor graph showing Salt: 2, Sweet: 4, Savory: Any Value, Heat: Any Value.

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The Salty All-Purpose Profile

A versatile profile for BBQ, grilling, oven cooking, and skillet meals.

Flavor graph showing Salt: 5, Sweet: 1, Savory: 4, Heat: Any Value.

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The ‘Watching-the-Salt’ Profile

Looking to cut back? These seasonings are less salty than most.

Flavor graph showing Salt: 1, Sweet: Any Value, Savory: Any Value, Heat: Any Value.

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The ‘Bringing-the-Heat’ Profile

Looking for the hot stuff? Super-hot rubs are rare, but here’s a start.

Flavor graph showing Salt: Any Value, Sweet: Any Value, Savory: Any Value, Heat: 5.

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